Thursday, May 14, 2020
Cultural Diversity Of The World - 2024 Words
In an increasingly globalized world it is of great importance to preserve and promote the exchange and understanding of cultures of the world. [W]hile the processes of globalization, which have been facilitated by the rapid development of information and communication technologies, afford unprecedented conditions for enhanced interaction between cultures, they also represent a challenge for cultural diversity. The external manifestation of the peoples of the world shapes a culture; sometimes realized as a tangible object and sometimes intangible. While a tangible element, such as a religious building, work of art, or manuscript can be more recognizable, an intangible element, is different, although not entirely distinct, it encompasses the processes and practices of a culture; it can be something as simple as a traditional recipe or daily ritual. In some cases tangible and intangible elements can be linked very close together, for example the Tombs of Buganda Kings at Kasubi in Kampala, Uganda, represents a physical site, a built heritage, but it also represents a place of spirit, full of traditions, rituals and rites for the Baganda people. A culture is dependent on a particular person or group, in a particular time and in a particular place, and in many cases embodies a shared ethnicity, religion, political belief or generation. These particularities can create a culture group but are c ontingent as a subset to the larger culture of the world. The discourse on whatShow MoreRelatedThe Effects Of Cultural And Religious Diversity On The World1701 Words à |à 7 Pageswhich influence the activities of the people. In such a way beliefs and attitudes are interrelated with culture. This interrelation causes emergence of cultural and religious diversity in the world. However, various religions of the ancient world are not completely different. The psychological peculiarities of human cognition as well as cultural intercommunication, as a result of political influence redistribution or commercial trade, has led to significant similarities of human beliefs and attitudesRead MoreCultural Diversity in the Medical World Essay2015 Words à |à 9 Pages Cultural Diversity in the Medical Field Patient Relations Abstract The United States is a nation of immigrants; they have virtually every culture of the world within its borders. Due to this reason, there must be a certain level of cultural competency within its people. A comparison and contrast will be made to compare the Hispanic cultural views on medical care to the American cultural views toward medical care. I chose to explore Hispanic culture because of my background but mostRead MoreEssay about Improving Education through Cultural Diversity1087 Words à |à 5 PagesIn todayââ¬â¢s society, cultural diversity is important as it was many centuries ago. According to dictionary, cultural diversity is the coexistence of different culture, ethnic, race, gender in one specific unit. In order, for America to be successful, our world must be a multicultural world. This existence starts within our learning facilities where our students and children are educated. This thesis is ââ¬Å"changing the way America, sees education through cultural dive rsity, has been co existing inRead MoreCultural Diversity in the Workplace Essay968 Words à |à 4 PagesErica L. Munsey Cultural Diversity In The Workplace Sociology 220B There is presently more than 60% percent of the United States work force that consist of immigrants, minorities and woman. Current studies show that in the next 10 ââ¬â 15 years such groups will rise to 90% in the work force. Todayââ¬â¢s leaders are now confronted with the challenges of how to effectively manage the work force that is increasing in the diverse lines of ethnicity, physical abilityRead MoreImportance Of Cultural Diversity983 Words à |à 4 PagesCultural diversity is when a group of people come together from different parts of the world. College administrators and faculty should make cultural diversity a priority because it connects people that come from diverse backgrounds, which can open their minds to learning about traditions that come from someone elses cultures. Such experiences can also open up new opportunities for careers within their area or overseas. Also, it helps the students become self-aware when making choices amidst difficultRead MoreC ultural Integration Within The World1264 Words à |à 6 PagesCultural integration is quite complicated concept as it can be interpreted and understood differently by many people. Scholars having been researching cultural integration around the world in the last two centuries. Some scholars have explained this term satisfactorily. One of these scholars is Durkheim (1951), as he thinks that cultural integration is a process in which individuals or groups of social system can interconnect effectively. In other words, cultural integration concerns the evolutionRead MoreCultural Diversity and Communication Barriers1482 Words à |à 6 PagesOrganizations Topic: Cultural diversity and communication barriers Instructors name: Robert Lindquist Date submitted 29 September 2010. Cultural diversity is the power which motivates the development of the thing that makes us different. Cultural diversity is the economic growth, which means leading a more fulfilling emotional, moral and spiritual life. It captures the culture principles, which provide a sturdy basis for the promotion of cultural diversity. Cultural diversity is an asset that isRead MoreThinking About Diversity and Inclusion808 Words à |à 4 PagesThinking about diversity and inclusion 1. What are the dimensions of cultural diversity? Identify and briefly explain the dimensions by referencing both textbooks. The dimensions of cultural diversity consist of in the diverse cultures in the world. The diversity is the different race, gender, age, ethical, language, religion, education, and more. The geographic region and the social roll are the result of the cultural diversity in the world. The diversity is variable and depends of the humanââ¬â¢sRead MoreDiversity Issues Paper1016 Words à |à 5 PagesDiversity Issues Diversity Issues Organizations who make a commitment to diversity can see a significant impact on business in many ways. Diversity ââ¬Å"requires a significant commitment for change to occurâ⬠(Delong, 2007, p.9). It is extremely important that leaders understand the commitment and embrace it in order for a positive impact to occur. Employers with diverse cultures and leaders can build positive and successful relationships with customers, suppliers and vendors. They can better attractRead MoreCultural Diversity and Communication Barriers1490 Words à |à 6 PagesOrganizations Topic: Cultural diversity and communication barriers Instructors name: Robert Lindquist Date submitted 29 September 2010. Cultural diversity is the power which motivates the development of the thing that makes us different. Cultural diversity is the economic growth, which means leading a more fulfilling emotional, moral and spiritual life. It captures the culture principles, which provide a sturdy basis for the promotion of cultural diversity. Cultural diversity is an asset that is
Wednesday, May 6, 2020
sosc1140 essay3 - 1658 Words
Xiaoxi Chen Chen 1 Professor Cameron Johnston AP/SOSC1140 12 February 2015 The Great Transformation to Market Society We are living in market society, which is so different from previous societies. In market society, the whole of society is a system of self-regulating market (Polanyi 43). In order to make the market society function, people need to think and act in certain ways(Polanyi 68). For example, people in market society think that economic relations are much more important than interpersonal relations (Polanyi 44). Polanyi calls the emergence of market society ââ¬Å"the great transformationâ⬠. My thesis statement is that the shift to market society is aâ⬠¦show more contentâ⬠¦Attaching great importance to individuality is the third characteristic of market society. For people living in market society, economic advantages are superior to other advantages; the first thing to protect is their individual wealth. This ideological change results from the material condition in market society that people all become sing le individuals in the factories producing goods for making more money for themselves. In this case, the economic relations rule the social relations (Rinehart 71). Under the structure of the previous social organization, however, ââ¬Å"manââ¬â¢s economy... is submerged in his social relationshipsâ⬠(Polanyi 46). People were always concerned about their social relations within their communities (Polanyi 46). They acted so as to maintain their social values (Polanyi 46). The reason for this when it comes to the case of tribal society is that there is no need for people to care much about ââ¬Å"individualââ¬â¢s economic interestâ⬠because working for the communities enables Chen 4 members to get enough food and clothing (Polanyi 46). People living in tribal society are not willing to be excluded form the community because ââ¬Å"all social obligations are reciprocalâ⬠(Polanyi 46). In this situation, it seems to be unnecessary to consider individual interests. F rom the structures of social organizations in the past to market
Tuesday, May 5, 2020
Accounting Standards of Charter Hall Group â⬠MyAssignmenthelp.com
Question: Discuss about the Accounting Standards of Charter Hall Group. Answer: Introduction Charter Hall Group has been established in 1991 to and considered as Australias one of the leading property groups with a total portfolio amounting to $20.4 billion. The total owned and managed commercial has been further discerned as 329 in Australia itself. This has included office buildings, supermarket, anchored retail centres and dynamic growth in the industrial assets as per institutional retail and whole sale investors. The group was listed under Australian Securities Exchange (ASX) in the year 2005, under the ASX code and stapled along with Charter Hall Limited (CHL). The main aspects of the study have considered the adherence of conceptual framework for reporting. The report will be further able to evaluate adherence of the company for recognition of assets, liabilities, equities, expenses and revenues. The second part of the study has been further seen to consider compliance of the company for assets, liabilities, equities, expenses and revenues. The third part of the study will be considered with the quality of characteristics as per the annual report and the same will be evaluated for the reliability and faithfulness in description of the financial events. The final part of the discourse will be able to evaluate the quality characteristics in terms of depicting the comparability and timeliness of information presented in the financial report (Rahman 2013). Adherence to the objectives of the conceptual framework with its reporting The important conceptual framework operating in Australia has been seen with Australian Accounting Standards Board (AASB), which is conducive in developing financial report in both public and private companies. The primary contributing role of the AASB has been considered with Australian securities and investment commission at 2001. The data given in December 2013 has been aimed at making significant improvement in measurement, presentation, reporting entity and de-recognition. The main form of the amendments has been further able to bring the changes which have been able to drive management stewardship associated to entities (Camfferman and Zeff 2015). The information as per Charter Hall Group Limited annual report, it has been discerned that the financial statement has been prepared as per AustralianAccounting Standards (AASBs) which has been created with Australian Accounting Standards Board and the Corporations Act 2001. The consolidation of the financial statement has been further done with International Financial Reporting Standards (IFRS) and the interpretations of the same are adopted with InternationalAccounting Standards Board. The implementation of new measures has been seen to be implemented in 17 August 2017 (Howieson et al. 2014). The new standards which are yet to be adopted and implemented has been further seen to be taken into consideration based on AASB 9 Financial Instruments. Some of the other standards which are yet to be adopted has been discerned with detailed assessment of the impact of AASB 9 and its interaction with AASB 15 Revenue from Contracts with Customers (Navarro?Garca and Madrid?Guijarro 2014). Adherence with the recognition criteria for reporting Assets, Liabilities, Equity, Revenue and Expenses Based on the depiction of financial statements of foreign operations the assets and liabilities have been seen to be translated into companys functional currency at foreign exchange ratings and the same has been considered for the ruling date as per the date of the transaction. The preparation of the financial statements has been further able to consider the conformity of the IFRS requirements which has been able to make the necessary judgements for the estimates and assumptions with the accounting policies amounting to assets, liabilities, income and expenses. It has been also seen that the underlying assumptions are reviewed with the ingoing progress and the revisions made in the accounting estimates which is recognised with revisions made in the future years. The critical judgements to apply the necessary accounting policies has been seen to be having significant effect on Employee benefit liabilities, Share based payments, Intangible assets, Business combinations, contingent liab ilities and financial risk management (Crawford et al. 2014). Revenues, expenses and the assets are seen with the recognition of the net amount of GST. The intangible assets are tested for impairment on an annual basis. The monetary issues in the assets and liabilities has been denominated as per the foreign currency on the date of reporting and the same is translated with the functional currency at a foreign exchange rate ruling at that date. On the other hand, the different types of the Non-monetary assets and liabilities are seen to be denominated as per the foreign currencies which are stated at fair value (Brown Preiato and Tarca 2014). Adherence with the qualitative enhancing characteristics of financial reporting As per financial notes 5.6 Provisions, the provision in the balance sheet is seen with reliable estimate which can be made with total amount of the obligations. The board of Charter Hall Group has been discerned with the main approach to enhancing characteristics of financial reporting with the Board and executive remuneration is seen to be in balance with fair and equitable rewards which motivates experienced and successful executive team to deliver ongoing business growth which meets the expectation of the shareholders in the long-term. As per the statement of comprehensive income the company considers the Effective portion of changes in fair value of cash flow hedges, net of tax. The fair value method of measurement of the derivate instruments and the same is seen to be available for the selling of the investments. The various types of the Non-monetary assets and liabilities have been stated as per fair value translation to the functional currency as per foreign exchange rulings a nd determination of the fair value. It has been also discerned that in the assessment of the net changes in the fair value available for the purpose of selling in the net profit is considered as enhancing characteristics of the financial report. It has been also seen that in the statement of changes of equity also the qualitative characteristics is maintained with changes in the fair value of the cash flow hedges and net tax. Adherence with enhancing characteristics of financial reporting Charter Hall Group has used enhancing qualitative characteristics in terms of executive KMP STI against the sales revenue and EBIT. This is depicted with a bar graph and histogram in the annual report. It has further used stacked horizontal bar graphs for the comparison of fixed, short term incentives, deferred short term incentives and long-term incentives. The income statement of the company has been able to present the data with previous year. The timeliness aspect in the report has been evident with considered with preparation of the report in accordance with Australian Accounting Standards (AASBs) and coloration of the same as on 17th August 2017. As per the notes to financial statement the assets has been considered with assets, liabilities in both present and previous year. Similarly for a better comparability of the results the employee benefit has been depicted in both 2017 and 2016. It has been also seen that the fair value of the options and performance has been depicted w ith EPS performance based conditions, TSR based conditions and deferred STI service based conditions. The same has been compared on monthly basis (Ordelheide 2016). Conclusion The study has been able to reveal that Charter Hall Group annual report has adhered to the objectives prescribed as per Australian Accounting Standards (AASBs) which has been created with Australian Accounting Standards Board and the Corporations Act 2001. The preparation of the financial statements has been further able to consider the conformity of the IFRS requirements which has been able to make the necessary judgements for the estimates and assumptions with the accounting policies amounting to assets, liabilities, income and expenses. The board of Charter Hall Group has been discerned with the main approach to enhancing characteristics of financial reporting with the Board and executive remuneration is seen to be in balance with fair and equitable rewards which motivates experienced and successful executive team to deliver ongoing business growth which meets the expectation of the shareholders in the long-term. The comparability of the information has been discerned with histogr am and bar graph. It has been further discerned that the company has compared all the relevant financial data with the prior year which is discerned as the main qualitative characteristics. References Brown, P., Preiato, J. and Tarca, A., 2014. Measuring country differences in enforcement of accounting standards: An audit and enforcement proxy.Journal of Business Finance Accounting,41(1-2), pp.1-52. Camfferman, K. and Zeff, S.A., 2015.Aiming for global accounting standards: the International Accounting Standards Board, 2001-2011. Oxford University Press, USA. Crawford, L., Helliar, C., Monk, E. and Veneziani, M., 2014, March. International Accounting Education Standards Board: Organisational legitimacy within the field of professional accountancy education. InAccounting Forum(Vol. 38, No. 1, pp. 67-89). Elsevier. Howieson, B., Hancock, P., Segal, N., Kavanagh, M., Tempone, I. and Kent, J., 2014. Who should teach what? Australian perceptions of the roles of universities and practice in the education of professional accountants.Journal of Accounting Education,32(3), pp.259-275. Navarro?Garca, J.C. and Madrid?Guijarro, A., 2014. The influence of improvements in accounting standards on earnings management: The case of IFRS.Australian Accounting Review,24(2), pp.154-170. Ordelheide, D., 2016.Transnational accounting. Springer. Rahman, A.R., 2013.The Australian Accounting Standards Review Board (RLE Accounting): The Establishment of Its Participative Review Process. Routledge.
Friday, April 10, 2020
Fighting Cyber Bullying
Introduction Learning institutions must identify substantive strategies to eradicate cyber bullying. Low school performances are associated to depression resulting from cyber bullying (Hunter 2012). It is necessary to note that the conscience of people work properly when there are no pressures exacted on their mind.Advertising We will write a custom essay sample on Fighting Cyber Bullying specifically for you for only $16.05 $11/page Learn More However, a stressed mind causes low activity and results to low performances (McDavid Hawthorn 2006). In order to perform well, students must remain within the learning process without distraction of the mind. Therefore, institutions must identify and establish strategies to assist in discouraging and eliminating cyber bullying in the learning institution. When working to achieve this objective, it is crucial to identify the resources required to make the process successful. I will, therefore, tabulate some of th e vital resources and discuss their importance in this process. Table of Resources/Inputs Resources Role of the resource/input Statement forms To facilitate information transfer to the staff Counseling Personnel To arm students against the problem Bullying report system To create efficient internet enhance report system Regulation implementation documents To create awareness among the student about the schools stand on cyber bullying Statement Forms This is an official document to indicate that a student was bullied through modern information technology. It keeps records and approves the bully if the student fails in his or her exams. It could be a form to enter the required information such as the studentââ¬â¢s name, his/her age, and the suspected person among other details. The form should comprise of a studentââ¬â¢s signature to prove that the student had recorded the information personally. Counseling Personnel Students should be guided about proper behaviors to facilitate low cases of cyber bullying in the institution (Trolley Hanel 2010). They should be aware about the repercussions of failure to obey the school guidelines. When they are convinced that the action deteriorates the school and personal performances, they would change their actions against the biased practices. Therefore, we will require counselors to assist us with logistic approaches of mitigating the risk. The counselors will discourage cyber bullying utterly and ensure that a significant number of students change their attitudes on the problem. Bullying Report System Efficient strategies to culminate cyber bullying must consider effective reporting system (Kowalski, Limber Agatston, 2008). In some cases, student could be bullied and fear to face the staff. Some strategies, however, could involve a confidential approach especially in sexual harassment.Advertising Looking for essay on education? Let's see if we can help you! Get your first paper with 15% OFF Learn More This requires the institution to determine the strategies of implementing confidential reporting system. For instance, the students can submit the claims through internet or submit their filled forms through a confidential mailing box. These ways improve the standards of fighting cyber bullying at a high percentage since it ensure that many people are free to report. Studentââ¬â¢s Enlightenment Awareness of the control strategies should be well known to the students. Therefore, it is vital to print a material that contains the procedures of action and the repercussions among other information that students might require to know during the process. This document should act as the reference point for the studentââ¬â¢s enlightenment. Probably, when students realize the seriousness of the matter, they could avoid it significantly. Therefore, the document should contain rules and impacts of violation. Conclusion Effective formulation of strategies to fight and eradi cate cyber bullying will reach its productive stage. After this, students will study with mere influences from cyber bullying. Consequently, it will lead to high performances for the 9th grade students. This will, in turn, lead to flourishing of the institution and attainment of institutional goals. References Hunter, N. (2012). Cyber bullying. Chicago, Ill.: Heinemann Library. Kowalski, R. M., Limber, S., Agatston, P. W. (2008). Cyber bullying: bullying in the digital age. Malden, MA.: Blackwell Pub.. McDavid, J. C. Hawthorn, L. L. (2006). Program evaluation performance measurement: An introduction to practice. Thousand Oaks, CA: Sage.Advertising We will write a custom essay sample on Fighting Cyber Bullying specifically for you for only $16.05 $11/page Learn More Trolley, B., Hanel, C. (2010). Cyber kids, cyber bullying, cyber balance. Thousand Oaks, Calif.: Corwin Press. This essay on Fighting Cyber Bullying was written and submitted by user Jenny Andrews to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.
Monday, March 9, 2020
Free Essays on Middle Ages
Middle Ages The idea that the Middle Ages were "dark ages" has been exaggerated a lot. In fact the Middle ages are split into three distinct time periods, which were all quite different from each other. There are the Early, High, and Late Middle Ages. Despite the reputation for being a time when there were no moves forward in Europe, there were actually many important achievements. The Middle Ages lasted from about 500-1500, the time between the end of the Roman Empire and the Renaissance. The Early Middle Ages were probably the time that most fits the term Dark Ages, even though even they werenââ¬â¢t all bad. Christianity spread a lot throughout Europe during this time, thanks in part to rulers like Charlemagne and Clovis who converted whole lands. But while many people were Christian by name, and the pagan religions were dying out, most people didnââ¬â¢t practice it. One reason for this is that hardly anyone was literate, so they couldnââ¬â¢t read the Bible. Most clergy of the time were even illiterate, and led very secular lives. It was a disgraceful time for the Church, because there was a lot of corruption, such as priests who lived with women and bought their positions. The economic life for most Western Europeans was not much better than the religious and intellectual quality. There werenââ¬â¢t really any great cities and most common people worked in agriculture to provide what they could to keep their families alive. However, in the eighth century Charlemagne succeeded in starting a small renaissance and uniting much of the Frankish territory. He preserved some of the Latin literature that mightââ¬â¢ve otherwise been lost and started a few schools to educate monks. Even though the empire fell apart after the death of Charlemagne and Europe once again regressed to an unstable period, it had given a sense of unity to the people and had managed to spread Christianity and some intellectual achievements that laste... Free Essays on Middle Ages Free Essays on Middle Ages Middle Ages The idea that the Middle Ages were "dark ages" has been exaggerated a lot. In fact the Middle ages are split into three distinct time periods, which were all quite different from each other. There are the Early, High, and Late Middle Ages. Despite the reputation for being a time when there were no moves forward in Europe, there were actually many important achievements. The Middle Ages lasted from about 500-1500, the time between the end of the Roman Empire and the Renaissance. The Early Middle Ages were probably the time that most fits the term Dark Ages, even though even they werenââ¬â¢t all bad. Christianity spread a lot throughout Europe during this time, thanks in part to rulers like Charlemagne and Clovis who converted whole lands. But while many people were Christian by name, and the pagan religions were dying out, most people didnââ¬â¢t practice it. One reason for this is that hardly anyone was literate, so they couldnââ¬â¢t read the Bible. Most clergy of the time were even illiterate, and led very secular lives. It was a disgraceful time for the Church, because there was a lot of corruption, such as priests who lived with women and bought their positions. The economic life for most Western Europeans was not much better than the religious and intellectual quality. There werenââ¬â¢t really any great cities and most common people worked in agriculture to provide what they could to keep their families alive. However, in the eighth century Charlemagne succeeded in starting a small renaissance and uniting much of the Frankish territory. He preserved some of the Latin literature that mightââ¬â¢ve otherwise been lost and started a few schools to educate monks. Even though the empire fell apart after the death of Charlemagne and Europe once again regressed to an unstable period, it had given a sense of unity to the people and had managed to spread Christianity and some intellectual achievements that laste...
Saturday, February 22, 2020
Cause of Stress among College Students Essay Example | Topics and Well Written Essays - 3500 words
Cause of Stress among College Students - Essay Example Stating precisely, stress is a physical response that develops the feeling of being upset and imbalances among people and in the modern scenario of the learning, when students at times get frustrated with the demanding situations. Additionally, the studentsââ¬â¢ life is today considered as highly exposed to the issues of stress to make them prepare for the future uncertainties. However, the students who were already having other health complications such as depression or are rather venerable to it, extreme level of stress can significantly trigger to develop other complications. Besides, the perception of the students over the demand of the situation plays a decisive roleà in the having a positive or a negative influence, depending on the fact students perceive to have positive approach towards the demanding situations. Relatively, different factors and scenarios can cause stress among students, wherein the most commonly cited causes of stress include examination pressure, dead line pressure, difficulty in organising the personal and working life, noise, improper environment, difficulty in adjusting the life among the other factors. Relatively, in various instances, the causes of stress gradually accumulated without the other notice and leads to severe threats in the studentsââ¬â¢ life. Gradually, the unnoticed response and measure to remove the causes of stress will have significant impacts - physical, emotionally and mentally (Olpin & Hesson, 2015). Kai-Wen (2010) investigated different reasons of stress among the Taiwanese students.
Thursday, February 6, 2020
Marketing Strategy Essay Example | Topics and Well Written Essays - 3000 words
Marketing Strategy - Essay Example Firstly, it presents the current situation of the world of luxury watch brands. This primarily comprises of the market share of the luxury brands of the world. Then it makes an analysis of the various product lines of the brand. A discussion of the way in which the market is segmented by the brand and the purpose of such segmentation have been presented. The environmental analysis of the brand presents the nature of external environment in which the company operates. Then a competitive analysis has been provided to identify the brands which have been posing threat to the brand. This has been done using the contemporary tools and techniques of marketing. Having done this the project proposes suitable recommendations or changes in its marketing strategies. This includes the market segment that the brand should target, the introduction of new styles and designs, the use of technology and the use of best price. This has been done keeping in view the future welfare of the company and the ensuring the welfare of the stakeholders. The World Watch Market The number of millionaires in the world has doubled since 1996. The increase in spending of the customers has resulted in the rise in prices of all kinds of commodities. The luxurious consumer demonstrates a high growth in their propensity of spending. ââ¬Å"In 2006 the typical consumer's spending on luxury items rose 6.6% to reach $56,065, following an increase of 3.8% in spending in 2005â⬠(Aginsky, 2008). USA comprises of a major portion of the market for luxury brands and is expected to expand even further. The following figure shows the market shares of the premium brands of watches in the world. Figure 1: Market Share of the luxury brands of watches of the world (Source: Europa Star, 2005) The number of watches sold in Shanghai amounts to 1.5 million approximately in a year. The sale amounts to 55 million euro. However, 45% of the sales comprises of imports. Although Shanghaiââ¬â¢s production of watches remain high, even then the cityââ¬â¢s demand for foreign watches remain substantially high. This reflects the reason for the growth of the watch markets in the world. The peopleââ¬â¢s growing concern for design, style and image constitutes the main reason behind the success of the luxury watch brands of the world. Watches are considered to be fashion accessories and style symbols (Europa Star, 2005). Omega is one of the most popular brands among the high income individuals of the world. ââ¬Å"In the mid-range, Longines, Titoni and Oris lead the fieldâ⬠(Europa Star, 2005). Domestic brands like Casio and Swatch have also grown in demand recently. Another place where the watch market has progressed considerably is Russia. The rise in sales of luxury watches was 39% in the year 2007. This time was considered to be most valuable time for the progress of the watch market. In fact the sale of Swiss watches had increased considerably during the same time. Research reveals that the market conditions of the world was phenomenal and served as the most promising factor towards the flourish of the luxury brands market. The demand for luxury watches rose substantially in Russia, Asia, Middle East, and in America (Aginsky, 2008). Investigation and Analysis Portfolio Analysis Launching of new product lines at different points of time have been the key strategic moves made by the brand. In 2009, Rolex launched a
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